Anita R. Henderson is known by many as The Author’s Midwife. She is owner of The Write Image, and creator of the Write Your Life™ Author Coaching Program. Her work with professionals and entrepreneurs has resulted in multiple award-winning books and has helped authors grow their media and online visibility, speaker platforms, industry credibility, and overall confidence in their ability to write a compelling, high-quality book and leverage it in their business or career.
Unlike the Johnnie- or Janie-come-lately “book coaches” who have had one lucky shot pushing their own marginal book as an Amazon bestseller, then trying to do the same for others, Anita has been at this for years. An eight-times published author, Anita has experienced book publishing success for herself, and has helped dozens of authors do the same. She has helped clients produce award-winning books recognized by national, local, and industry programs for excellence in writing and publishing.
A successful freelance writer with published articles in more than twenty-five trade publications in the U.S. and Canada, Anita is a writer at heart who helps her clients create compelling prose, weave engaging stories, and explain their processes and insights in a way that serves readers and draws them to want to work more closely with the author.
Through her knowledge of book publishing and what it takes to produce a high-quality book, her clients learn to traverse the process of writing and publishing their books with ease, and with an eye toward leveraging their book in their career. As Anita says, “It’s bigger than the book!” Leverage is the key to success. What’s the point in writing the book if no one knows it exists? And they won’t know it exists unless you market it.
With two decades in Corporate America as a marketing communications and public relations professional, Anita knows the ins and outs of marketing brands, people, companies, and causes. She brings that insight to her work with authors to help them use book publishing as a marketing strategy that gets results.
Anita is a dynamic speaker and instructor who has presented at national, regional, and local events as a keynote speaker, workshop/seminar presenter, panelist, and panel moderator. Her insight into the process of writing, storytelling, marketing, and author publicity invigorates audiences and inspires them to make their dream of becoming a successful author a reality.
Anita serves as President of Professional Women’s Information Network (ProWIN), an Atlanta-based organization supporting the development of women in business. She is a partner in the venture Write Books That Sell Now, LLC, and has supported causes such as adult literacy, education and empowerment for girls through Girls, Inc., financial literacy education through the Georgia Consortium for Personal Financial Literacy, and support for senior citizens through Grand Wish Foundation, Inc.
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